Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
A good storyline is the spine of many an audio program. Here are guidelines on how to apply that approach to your informative talks and persuasive addresses.
Surgeons at Mass General took to Periscope and other social media channels to discuss the sensitive procedure. Others, meanwhile posted congratulatory wishes. There was a glut of crude comments as well.
We’re still waiting to look appreciatively on the hard work and creativity of your nonprofit organization—or of the agencies and individuals that consult them. We have 18 categories covering topics like campaigns, partnership, publications, social media, events and more! The extended deadline is May 18.
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
Procrastinating instead of composing that next piece of content or press release? Put your rear in the seat and write.
Today’s consumers are making most purchases online. Here are a few tips for brand managers seeking to interact with them on their various devices and through social media accounts.
We’re looking for inspiring, thought-provoking work that enhanced the mission of your hospital, specialized care facility or health and wellness organization. Enter by April 20 for the chance to be named one of the top health care communicators in any of 20-plus categories.
Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
The Internet was up in arms after an uninformed employee told a mom to stop breastfeeding on company property. The organization says the staffer was mistaken.
The coffee outfit is being accused of ‘negligent misrepresentation and fraud’ in a lawsuit filed by consumers. Brand managers are calling their bluff.
We know there are health care PR campaigns, videos and impressive brand journalism that demand recognition. Don’t miss out – enter by April 20 for the chance to be named one of the top health care communicators in more than 20 categories!
Don’t let the hard work you’ve put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.
Instagram recently angered its users by announcing it will soon show photo and video posts that it thinks users want to see on the top of their feeds.
