Do you break eye contact too soon? It makes you seem untrustworthy. Do you lean back in your seat when talking with someone? You’d better stop; you come across as arrogant.
Is there a rhyme or reason to crafting viral content? Recent research points to specific sharing platforms. Are you using the right social media channels and strategies? Find out.
If you are representing your brand on social media, you might be missing out on some terrific options. Sample this smorgasbord of ideas and examples to rev up your digital presence.
With social media’s 24/7 news cycle, it can be hard for PR and marketing pros to post appropriate sentiments after disaster strikes. Follow these tips to avoid trouble.
The Saatchi & Saatchi chairman recently told Business Insider that women in the ad industry don’t struggle with diversity as other sectors do. He has been put on leave of absence.
A recent hotel advertisement got leaders of the American Family Association in a dither. Here’s the image, the controversy that followed and why Hilton execs aren’t backing down.
Millennials are no monolith. They have varied interests and ideals. Narrow-minded approaches to rope them are short-sighted, this author says.
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
Make videos of your employees. Photograph the junk in your organization’s closet. Use Hollywood and the NFL as reference points in internal comms. Learn from Southwest Airlines.
Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . .
On Tuesday, online rumors spread that Roger Goodell—the National Football League’s front man had passed. Users and reporters jumped all over it. Here’s the gist of the prank.
After authorities confirmed the musician died from an accidental overdose of fentanyl, health care and communications pros struggle on how best to handle the sensitive and often fatal issue.
It’s no fun dealing with false rumors spread by trolls, but would you rather have them convincing everybody your burger is made of worms? Here’s how the fast-food giant fights back.
Twitter and Facebook were buzzing on Wednesday as many marketing managers offered some of their best toasts. Here’s a small sampling.
Hospitals and nonprofits are turning old-school donor solicitations into sharp online fundraising campaigns. First stop: the landing page.
