12 ways PR pros can grab headlines
You don’t have to have a press release or breaking news to nab media coverage. Try out these ideas instead.
You don’t have to have a press release or breaking news to nab media coverage. Try out these ideas instead.
Organizations are becoming increasingly particular about where they advertise. Here’s how execs reacted after a petition signature and letter from a ‘loyal Lego customer’ went viral.
A tongue-in-cheek list of common client statements and what they mean if you listen between the lines.
Digital audiences can be tricky to reach. Posting a hastily written rough draft unedited spells disaster, says this pro. Never post your first draft—ever!
The coffee chain has sparked controversy in unveiling its green beverage holders. Some support the effort; others say it’s reminiscent of the #racetogether kerfuffle.
The company said the item, sold by a third party, was ‘appalling’ and ‘unacceptable.’
Despite your exemplary leadership and skill, a few of your tendencies probably frustrate or fluster your staff. Here are a few to note—and avoid.
The company has more ties to Chicago than many consumers might think—including a link to its Northside baseball team. Here’s how marketers became part of the red-hot Cubs conversation.
With more than 1 billion users and an increasing audience to keep engaged, the social media app is trying a feature that suggests discussion topics. Here’s how it looks—and works.
Promoting your organization on social media? Employ a compelling narrative that focuses on current and prospective customers to engage and expand your audience.
The internet is becoming increasingly crowded, and brand managers struggle to be heard above the noise. These ideas can shake things up.
Lighten up your day with some humor about bad pitches, venting about clients and PR-related memes.
Content marketing at its best is not about shilling for a brand but rather conveying expert information from or about the specialists in your organization. Learn, assimilate, simplify.
PR pros should be concerned about the reputation for clients both big and small. Here’s how you can make sure what’s on the Internet helps, not hurts.
Professional life and protocols have transformed into something unrecognizable from 20th-century mores. Is personal branding as simple as adding a word to your Facebook bio?