Marketing pros for small organizations and startups must build an active community in a short amount of time and without too much overhead. Here are tips you can employ today.
Footage showing a ‘Top Gear’ host performing wheel spins in front of a war memorial surfaced online recently, prompting backlash and mea culpa.
Veteran PR and marketing pros have watched communications and technology change drastically over the last several years. This infographic showcases the newest strategies and tactics that communicators should embrace.
In journalism, clicks matter—despite what traditional news folks might say. One copywriter weighs in on how to catch the attention of reporters and the general public.
For some, Feb. 29 is just another day on the calendar. For brand managers, it’s an opportunity to offer something ‘rare.’ Here’s how various social media marketers took part.
As PR and marketing pros seek consumers’ attention amid increasing noise online, the pressure to create interesting content grows. Here’s what to consider before publishing.
A customer service agent was fired after targeting a post—on Medium—at the company’s head complaining of her wages. The actions have sparked a huge backlash.
Don’t just gloss over your subject line to get to the meat of a press release or pitch. According to this writer, it’s the most important part.
A Buzzfeed article caused a Twitter uproar over the weekend after it leaked information of a proposed change to the way tweets show up in users’ timelines.
Brand managers must understand their online audiences in order to build loyalty and trust. If you’re wondering why some of your followers have jumped ship, this infographic can shed some light.
Entrepreneurs looking to fund their product ideas through Kickstarter and Indiegogo can use successful campaigns to secure media coverage as well. Here’s how.
A federal judge ruled that the yogurt brand must cease making claims that its competitors’ ingredients are harmful to consumers.
Lots of programs can help social media managers make the most of their online content. Try this batch to make your message resonate.
Simply creating a post and hitting publish won’t do you much good. It’s got to get in front of lots of eyeballs. Here’s a way to satisfy inquiring minds and inveterate sharers.
The social network’s COO has unveiled a partnership with a German NGO and a UK organization intended to curb extremist language on its platforms.
