Last year, Mashable declared June 30 Social Media Day. That means tweet-ups in various localities and dedicated promotions from these companies and cities.
Some light reading for your holiday weekend.
One of PR Daily’s London correspondents attended a photography workshop to learn what happens at a photo desk and how to get the perfect press photo.
If something looks too good to be true online, it’s because today is the pranksters’ favorite holiday.
Don’t have time to digest scads of information? Don’t worry; we harvested some of the best tweet-size advice from one PR pro’s active Twitter account.
Study says 50 percent of employees have considered leaving their jobs. So, don’t wait until the last minute to do your Employee Appreciation shopping: Get those gift cards today
A big story in Sunday’s New York Times exposes a scheme to push the department store to the top of Google rankings. The company has denied any wrongdoing and avoided the issue on social media.
The holidays are typically considered a rather social time for people, but don’t try telling that to Mark Zuckerberg. While marketing retailers are spreading their media dollars to include a larger array of avenues for reaching holiday clientele, 62 percent said they intended to spend less than 10 percent of their total budget on social networking sites, reports Advertising Age . And although print continues to lose revenue, it still presents the largest amount of holiday marketing buckaroos, with …
Agency staffers show off their lighter side, get personal with clients and press.
Last year, JC Penney, with the help of ad firm Saatchi & Saatchi, created a Web video called the “Doghouse,” which circulated widely online and created mild controversy. (One commenter to the PR Junkie blog called it “ sexist tripe .”) If you weren’t among the millions to see it, the gist is that men can free themselves from the doghouse — read: sooth their angry significant others — by buying them something from JC Penney. The retailer released another version f…
The holidays are approaching, which means your mailbox — whether you like it or not — will be flooded with catalogues. But does it ever strike you as odd that in the digital age companies continue to send print catalogues? It shouldn’t, said The Wall Street Journal ’s Jeffrey Ball. “Glossy catalog pages still entice buyers in a way that computer images don’t,” Ball wrote. “Catalogs, marketers say, drive sales at Web sites, making them more important than ever.…
PR Daily staff will be celebrating the Thanksgiving holiday on Thursday and recuperating from the feast on Friday. As a result, we won’t publish PR Daily editions on either day. For those celebrating Thanksgiving, please have a safe and festive holiday. See you on Monday.
Too often, agency personnel bend over backwards for the client and receive nothing but a holiday cookie basket in return. Todd Defren’s PR team at Shift Communications was recently treated to a spa day via limousine by one of its clients. Don’t you think it’s time more clients start returning the favor like this? The bottom line: Happy agency personnel equal happy clients. — Claire Celsi
Last year, amid the grim economic news, Best Buy reined in its holiday spending. That’s not the case this year. “CEO Brian Dunn said Best Buy would be going full-throttle this season,” Natalie Zmuda wrote for Advertising Age . The company is planning six or seven TV spots, one of which will focus on its Twitter feed, Twelpforce, according to Zmuda. Best Buy will also create Facebook applications that it hopes will spread virally across the Web.
Peter Shankman’s free service that connects journalists with credible sources grew from 3,000 members to nearly 40,000 in just one year.
