The retailer has taken flak for opening at midnight on the day after Thanksgiving. If the company follows these steps, it can avoid a full-blown public relations fiasco.
You might not realize it, but the holiday favorite provides some useful lessons for communicators on how to respond when disaster hits.
Newsrooms are stretched thin, as media outlets work furiously to fill airtime and pages. Here are some topics that might interest them.
Print magazine deadlines might have passed, but that doesn’t mean you can’t send a pitch to a newspaper or website and score coverage this December. Here’s how.
From flash mobs to Taco Bell’s ‘purchase’ of the Liberty Bell, here are key lessons from outsized public relations campaigns.
As the second-most-caffeinated profession, you might want to heed Starbucks’ advice and urge Obama to do something quick. Plus, Google booms; Gap doesn’t; why Nordstrom isn’t ‘decking the halls’ just yet; and iPhone 4S campers.
The shirt has caused a social media uproar.
The publication released its second-annual Best Places to Work in Media and Marketing rankings. See which PR firms made the list of 30.
Tie your next media pitch to a holiday—like National Chocolate Milkshake Day or Mobile Monday. It worked for these organizations.
This probably wasn’t the story an unnamed PR firm wanted when it flew a journalist to a resort town.
Magazine editors are gearing up for their holiday issues. If you’re pitching them, you’ll want to follow these tips.
A recent poll by the firm Inkhouse found the most common weeks in the summer that people take vacations. This week is one of them. (Are you reading this at the beach?)
Better get your brand moovin’ to Google’s new social network. Plus, QR codes declared dead, Erica Kane lives on, and Toyota helps narrow the generation gap.
Happy 50th birthday, Princess Di. We forgot to invite a clown, but maybe Ann Coulter will do. Plus, how to get through all those emails from the holiday weekend—or at least rehydrate, and more.
The network’s Twitter account was hacked; Joe Biden tweets; American Airlines pulls its ads from Village Voice; Ogilvy PR resigns from major contract, and more.
