5 lessons from a Hurricane Harvey crisis response
Natural disasters pose many problems for PR pros and crisis responders. A year after devastation flooded Houston, one PR pros looks back on a message that rose to the challenge.
Natural disasters pose many problems for PR pros and crisis responders. A year after devastation flooded Houston, one PR pros looks back on a message that rose to the challenge.
The restaurant chain said customers’ payment information was compromised at some locations and it’s investigating. Meanwhile, brand managers are working to increase trust.
The grocery chain’s partnership with an Asian eatery with a provocative name has drawn online fire. The retailer has deferred to chef/owner Kelly Kim to reply, but how wise is that strategy?
As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
Both companies face turmoil as their toxic workplace cultures have seen increased scrutiny from watchdogs and journalists. Here’s what PR pros can learn from their respective responses.
A North Carolina proprietor posted images of female members’ butts with emoticons and glib remarks on Instagram. After members and the public complained, things got even nastier.
Maybe you have your PR disaster plan clear in your mind. What, though, if you’re on a surfboard or cruising at 25,000 feet when it all hits the fan? Take these steps to prepare your entire staff.
After the Associated Press reported it had yet to visit several flooded ‘Superfund’ sites, the environmental agency offered a scathing critique of the reporter’s credibility. Here’s what they could have done instead.
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
Several politicians and public figures have scrambled after documents surfaced showing illegal activities. Now, a public database might put scrutiny on you.
The healthcare organization recently suffered the second largest cyber attack on record, and turned to the PR firm for help.
In the aftermath of the crash of AirAsia flight QZ8501, the airline is doing textbook crisis communications, unlike its peers at Malaysia Airlines.
The Canadian radio personality’s initial response to allegations of sexual violence was hailed as great PR, but it seems to have fallen apart.
Do you miss reports of your company on TV? Monitoring tools allow you to track coverage—and respond—especially when facing negative coverage.
Where Microsoft fleetingly fails from a technical standpoint, it prospers in its corporate handling of the incident.