Who should be on your crisis response team?
It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.
It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.
Engaging employees is crucial for long-term success, according to these communications leaders.
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
Don’t just muddle through when disaster strikes your organization. Here are some tips to come back stronger than ever.
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
When looking to find middle ground between legal safety and authentic messaging, apply these rules to organize your efforts.
Also: WW’s bid to slim down youngsters, America’s fluctuating back-to-school timeline, PR pros’ thirst for learning, a funeral for a glacier, and more.
The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.
In an era of short attention spans and 24/7 news cycles, you have a very tight window to issue your statement. Here’s how to know when to break your silence.
How you address devastating news can make the difference between being able to come back and being trapped in a cycle of scandal and backlash. Here’s how to avoid the trap.
How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb. 15.
It’s been a tough year for Facebook’s PR teams. Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation.
In a blog post, the social media behemoth responds point by point to ‘inaccuracies’ in a piece in The New York Times reporting on the platform’s handling of Russian meddling and fake news.
The leading cancer hospital is embroiled in controversy after a leading doctor failed to disclose millions in incentives from drug companies. Can the oncology center win back patients’ trust?