A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.
Try these tips to invigorate, arouse and enliven your team’s imaginations.
As many PR agencies consider working with remote teams and clients, how can they ensure the work doesn’t suffer? Consider these insights.
This week, readers were interested in tools and apps for writers, getting more from LinkedIn, pitching podcasts, and more.
You have plenty of responsibilities to handle without miring yourself in tedious, repetitive duties. You’re not a robot—so employ one instead. Use online tools, and free yourself up to be creative.
Online platforms have upended the media landscape and changed how PR pros perform their jobs. Have the changes made things easier or more difficult?
The company announced it would restrict access to Facebook Live tools for users who violate certain rules. It hopes a “one strike” policy will prevent terrorists from broadcasting attacks.
A Muck Rack survey reveals that media relations savvy remains the most powerful skill in PR pros’ toolkit, but proving value to executives remains a struggle.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
When you have a limited budget for boosting your message, it’s important to have a clear and precise strategy to ensure not a penny goes to waste. Here are some tips.
By removing public ‘like’ counts from posts and introducing deterrents to bullying and other negativity, the company is trying to make the photo-sharing app more welcoming.
It can be too easy to lose sight of your long-term goals amid all the daily tasks of a PR career. Here are some tips to make sure you keep your eyes on the big picture.
Despite familiar challenges, a compilation of results from five surveys reveals that support from top leaders and an array of new tools can clear away the clouds hanging over measurement.
You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance?
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
