PR might not be brain surgery, but it has the power to alter lives. That’s why some PR pros take their work so seriously—and why communicators should demand perfection.
Almost every major business and organization uses video to inform and engage consumers. These techniques and focal elements can help you make the most of your visual offerings.
Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.
If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.
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As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.
Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
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Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
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Machine learning and neural networks offer huge potential for PR pros to learn about their audiences and respond decisively. However, humans are still needed to guide these systems.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
