Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale.
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.
Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast.
PR pros must adapt to new tools and trends, but some tactics never go out of style. Here are four skills every PR pro should cultivate.
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm.
Some industry experts want to move the PR professional out of the realm of media relations and into the sphere of marketers, but earned coverage still packs a big punch.
Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike.
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”
Whether your team needs help with web design, SEO, social media or video production, this list is bursting at the seams with helpful digital assets.
Confused about how to compose the ideal résumé? Consider these tips. Then, check out our roundup of current job openings.
Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence.
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
Also: Amazon scores with a ‘Mrs. Maisel’ promo, consumers say they don’t mind being tracked online, Twitter cracks down on government propaganda, and more.
Also: Google facing antitrust concerns over its job-search feature, Twitter tests tool for users to more easily follow conversations, and Chick-fil-A introduces a cheesy side dish.
