Search Results (pr tools)

Ragan Insider | Russell Working

IBM expert: Comms pros must become data scientists

Communicators must embrace their role as strategists, storytellers and scientists to succeed. Data is at the heart of it all.

Ragan Insider | Kling Michael

8 ways to engage on LinkedIn to boost your PR and marketing efforts

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

Ragan Insider | Ted Kitterman

Infographic: Tips for optimizing your nonprofit website

Online tools can help you raise funds and drive traffic to a landing page that solicits donations, but you must design your site to funnel that traffic in the right direction.

Ragan Insider | Beki Winchel

Facebook unveils tools to fight fake news, Macy’s to go fur-free, and Pizza Hut and Dunkin’ look to vegetarian options

Also: Female businessowners face obstacles despite growing numbers, Romney ridiculed for ‘Pierre Delecto’ Twitter account, Uniqlo faces South Korean backlash, and more.

Ragan Insider | Ted Kitterman

Bob Woodward: PR and media relations should go old school

Personal exchanges and transparency are crucial yet neglected elements in working with professional partners, the journalist and ‘All the President’s Men’ co-author tells PRSA conferees.

Ragan Insider | Avery Faehling

5 things new PR pros should learn

Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.

Ragan Insider | Ted Kitterman

Digital advertisers seek transparency, Facebook fights content ruling, and PR faces a gender trust gap

Also: Twitter’s pushback on Trump’s copyright infringement, Google’s new shopping tools, when to find a partner for a PR stunt, and more.

Ragan Insider | Catriona Harris

How PR entities can woo and retain top-flight Gen Z interns

The up and coming generation is cut from different cloth, compared with its predecessors. Their preferred career paths and workplace interactions hark back to Baby Boomers’ ways.

Ragan Insider | Ted Kitterman

How PR pros see their budgets changing in 2020

As communicators try to forecast their coming year, some are planning to increase investment in technology. Others look to hire new team members. Everyone is counting on change.