Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up.
Marketers and communicators must learn to properly package their content to reach new online audiences. Here are some important considerations.
How can your organization use social media to attract customers and develop a strong brand position? Try these approaches.
What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking.
This week readers wanted to know more about social media storytelling tips, filler words to remove from writing, April Fools’ campaigns, and more.
Looking for a way to increase online interaction and garner leads? Make your messages visual and stay under budget with these resources.
If you’re keen to collect more honest feedback, try these platforms.
Working in PR can be a demanding career, and communicators often struggle to leave their work at the office. Here are some tips to help draw boundaries.
Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips.
As PR roles incorporate more tasks—including video creation and data measurement—the industry will look for a wide range of skills from new hires. What tasks should PR pros develop?
Pop culture might suggest that referring to notes while speaking makes you look unprepared, but it’s better than spewing blather or getting off topic. Here’s how to consult them with style.
As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.
CEO Mark Zuckerberg announced plans to combine the company’s properties, including Instagram and WhatsApp, to deliver greater user security. Skeptics are, well, skeptical.
Are you looking to make a splash with images on the popular social media platform? Here are tips for driving users to your account.
Follow this guidance to mitigate costly workplace distractions, disorganization and miscommunication.
