The top 3 challenges for new PR pros
There’s plenty to learn for a new communicator just joining the industry. Here’s how to survive the toughest challenges of the first year.
There’s plenty to learn for a new communicator just joining the industry. Here’s how to survive the toughest challenges of the first year.
A journalist from The Oregonian newspaper offers tips on how to report visually on complicated or hard-to-shoot subjects.
Offering webinars or digital training is a good way to establish yourself as an industry leader. However, if you don’t promote your offerings, no one will show up.
In a new survey from The Manifest, 86 percent of companies say they invest in social media ads. Fewer than half invest in more advanced techniques like retargeting.
A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.
Most respondents think it’s ‘important’ for CEOs to communicate directly with the public via social media when calamity strikes, but is it worth the risk?
You have a way with words. How, then, do you get those bon mots flowing from others’ mouths? Try these tactics to become known—and get paid—for penning terrific oral presentations.
In the #MeToo era, numerous organizations have sacked top officers for breaching codes of conduct, and communicators stress that the decision is unrelated to core business concerns.
Read on to see the most prevalent terms and phrases on the world’s preeminent search engine.
Can 2018 really be halfway over? Yes, it’s true, so take a moment to appreciate the PR missteps that keep crisis communicators employed.
You might be excited about your fresh influx of cash but getting outside eyes to care is more complicated than just spitting out a press release. Consider these insights before pitching.
As Facebook allows shoppers to give feedback on poor ad experiences, Instagram offers new features for brands to reach customers.
This infographic breaks down the numbers behind the importance of a strong web presence for your facility or practice.
The company is blurring the lines between internal and external communication, and it’s embracing the risks that come with honest, open, conversational messaging.
Short, simple, enticing prose isn’t just a writer’s goal; it’s also something consumers crave.