5 top quotations from iconoclastic writer Tom Wolfe
The journalist and novelist had little time for rules, and he left a legacy of wit, wisdom and warnings. Here are some of his keen observations—along with lessons for communicators.
The journalist and novelist had little time for rules, and he left a legacy of wit, wisdom and warnings. Here are some of his keen observations—along with lessons for communicators.
The drug company seeks to rebuild trust with consumers and investors in light of its $1.2 million deal with the controversial fixer for Donald Trump.
Top corporate digital news hubs provide useful content for journalists, not just stale press releases and outdated information.
Grabbing a coveted byline in Forbes, Huffington Post, Entrepreneur and more can be gold to PR pros, but it takes persistent effort and patience. Follow these secrets for getting in.
The platform groups tweeted articles and pushes them to users’ home feeds in an effort to make it easier to scan trending stories and increase engagement. Here’s what PR pros should know.
A little white lie to yourself can help you cease your lollygagging and get to work—and even enjoy the process.
Leaning too much on technology can weaken your writing and editing muscles and prevent you from mastering the basics.
On behalf of clients and company leaders, communicators pen all sorts of missives, from tweets to emails to official statements. Render their tone and personality faithfully with this guidance.
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.
Want to go viral on the popular platform? Take a dive into the data to find out how.
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
Wordsmiths working on the internet have some unique challenges to address. Here are some basic rules to keep readers’ attention and drive sales.
The company, the world’s second-largest advertiser, sent a message to Facebook, Google and other companies that make money form online advertising: ‘Fix the internet, or we quit.’
The Recording Academy president defended the domination of male artists in the 2018 Grammys by calling on women to “step up.” Twitter users have lashed back.
Your brilliant body copy does you—and your recipients—no good if they don’t open it. Try these approaches to pique interest and get more eyeballs perusing your prose.