Ragan Insider Kristin Piombino
How to measure your content marketing campaign
Use this graphic as a checklist to determine whether your content marketing is helping the company’s bottom line.
Search Results (custom content)
Ragan Insider Danny Groner
5 ways to take your content marketing to the max
After a year of experimenting with his company’s content, a Shutterstock team member shares tips that may make it easier for your company to get started or to improve.
Ragan Insider Amy Taylor
4 user-generated content success stories
Learn from these brands that are building stronger relationships with their fans by sharing customer-created content online.
Ragan Insider Rebecca Joyner
9 ways to ‘jazz up’ your content
No need to grab your Capezios. Just define your objectives, identify your audience, alight squarely on your purpose, and let the magic begin. Then, weed out the crap.
Ragan Insider Russell Working
8 ways ESPN wows its audience with superlative content
Embrace chaos. Make your mantra ‘Best screen available.’ And pursue perfection. The lessons apply to communicators who don’t deliver scores, insights, and catch phrases.
Ragan Insider Kristin Piombino
10 ways to write content that ranks high on Google
Please customers and search engines alike when you apply these tips to your content.
Ragan Insider Mark Schaefer
How content marketing redeems social media
It’s easy to believe you’re practicing social media communication by starting a Facebook account and walking away. You just can’t do that with content marketing.
Ragan Insider Matt Wilson
Does a nasty customer’s video help or hurt Dunkin’ Donuts?
A profane video that a customer shot in a Dunkin’ Donuts store is making the rounds online today. Most of the criticism of the video focuses on the customer, but it may not be attention the brand wants. UPDATE: Dunkin’ Donuts is honoring the employee berated in the video.
Ragan Insider Mark Schaefer
Beyond content marketing: What’s the next phase?
Increasing reader trust, gamification, and reams of audience data will probably transform the way brands communicate with customers.
Ragan Insider Matt Wilson
Customer posts video of Papa John’s driver’s racist phone call
The manager of the Sanford, Fla., location where the driver worked apologized and said he fired the employees involved in the call. Papa John’s CEO also issued an apology.
Ragan Insider Nick Papagiannis
SEO for PR: Gauging the success of content marketing
Google’s ‘Universal’ and ‘Personalized’ search options help you gauge the real success of a brand or client’s content strategy.
Ragan Insider Kevin Allen
The anatomy of content marketing
Content marketing is all the rage, but does it produce results? This infographic offers some revealing stats on the practice.
Ragan Insider Shelly Kramer
21-point content marketing checklist for bloggers
If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit “publish.”
Ragan Insider Michael Sebastian
5 clear signs you can’t ignore content marketing
Ignore this hot trend at the risk of your clients and career.
Ragan Insider PR Daily Staff
Pin—and win—your customers’ hearts
Learn how to use the power of Pinterest through this interactive course with Shel Holtz.
