Search Results (custom content)

You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?

The carrier did great in terms of cancelled flights and on-time arrivals, but lagged in denied boardings and customer satisfaction score.

Sit around the campfire and hear a terrifying tale about the marketing strategy that failed completely!

Companies will be on the hunt for content directors next year. Find out the 10 skills this position requires and see if you’d be a good fit.

Just saying you care about your customers doesn’t make it so. You’ve got to make sure your policies support your sentiment.

As U.S. health care reforms take effect, startups, hospitals, and insurance companies are looking to content for everything from brand promotion to illness prevention.