Search Results (custom content)

Articles and reviews written by third parties have considerably more sway with customers than do user reviews or branded content—but that doesn’t mean those latter offerings are useless.

Eighty-two percent of B2B marketers plan to spend more money on content marketing in 2014. Here’s what they will likely be spending it on.

From ‘the grandma test’ to personalizing your message, these guidelines can help you engage website visitors and email recipients alike.

Give your target audience something to chew on beyond some recycled platitudes that turned up in a Google search.

Readers will come back to your site again and again if compelling content is augmented by rewards in the form of points, badges, or a position on a leaderboard.

Many marketers and communicators have predetermined messages they want to give customers. When a person asks for something specifically, though, ditch the script and listen.

Content marketing is a proven, effective way to boost a brand, but not everything people say about it is true. Watch out for these apocryphal assertions.

Everyone talks about how important it is to create good content. Here are some tips that can actually help you do so.