Ragan Insider Jeff Foster
17 types of content that Google loves
A guide to getting legitimate search engine traction in your online posts and updates.
Search Results (custom content)
Ragan Insider Sarah Skerik
4 secrets to make your content marketing more appealing
Is your content attracting audiences that are meaningful to your client or organization’s bottom line? Here’s how to make sure it is.
Ragan Insider Kevin Allen
With customized Speedo, Taco Bell thrills one Facebook follower
A 15-year-old high school swimmer asked Taco Bell on its Facebook page to send him a Speedo. The fast feeder granted the loco request.
Ragan Insider Michael Sebastian
How quickly do big brands respond to customers on Twitter?
Not so quickly, it turns out. A company tweeted customer service questions and complaints at 14 major companies. Guess which ones respond—and which ones didn’t.
Ragan Insider Michael Sebastian
The 15 worst companies for customer service
As you might guess, the list contains many of the usual suspects, plus two organizations hit hard by Hurricane Sandy.
Ragan Insider Jackson Wightman
11 questions to ask before sharing content on social media
A good post on Twitter or Facebook can lead to new followers (who might become customers); a bad post could spiral into a PR nightmare. Let these questions guide you.
Ragan Insider Garrett Heath
How to create visual content on a shoestring budget
Images are the new currency for brands online, but the challenge is often finding someone to create them. Here are five options for brands on a budget.
Ragan Insider Doug Rice
12 ways to thank your brand’s customers and fans
People love gratitude, so show them some. Pick one (or more) of these suggestions and show that customer or social media fan some love. It could go a long way.
Ragan Insider Kelsey Cox
The benefits of responding to customers on social media
Are your executives or clients wary about investing in social media? This infographic shows the power—and return on investment—of engaging with people online.
Ragan Insider Breena Fain
7 reasons PR departments should drive content
As organizations grow their digital presence, content has become the currency of choice. PR professionals should be helming the effort, the author says.
Ragan Insider Mars Dorian
5 ways to impress your audience with visual content
The way we consume content is evolving. Don’t let yourself become a Neanderthal of the digital.
Ragan Insider Kevin Allen
Most consumers prefer social media customer service
A recent U.K. study found that 65 percent of consumers prefer social media for customer service concerns, while a mere 7 percent opt for call centers.
Ragan Insider Mark Schaefer
How to create great content in 15 minutes
Use these six tips to network and create micro-content your audience will love—in a fraction of the time.
Ragan Insider Matt Wilson
Study: Positive content most likely to go viral
Content that evokes ‘high-arousal’ emotions—be it awe, happiness, or anger—is most likely to be shared.
Ragan Insider Alan Pearcy
Content management associate for Bluefly
Don’t shoo away from this one.
