Should Florida try to rehab its image?
Already considered by many to be synonymous with dysfunction, the state was recently named the nation’s ‘worst.’ Should it fight back with PR fire, or just embrace the ire?
Already considered by many to be synonymous with dysfunction, the state was recently named the nation’s ‘worst.’ Should it fight back with PR fire, or just embrace the ire?
Get your crowd involved and engaged in your speech by asking questions, using a polling tool or asking people to break into smaller groups.
Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
Many consumers tuned in to watch a friendly exchange of compliments, visuals and brand mottos between the two food companies.
Is everyone in your family going nuts for the games on their mobile phones? Here is how brand managers can harness the same forces that make these apps a viral phenomenon.
A faulty emergency alert for an incoming strike sent island residents and visitors seeking cover and flocking to social media for updates and explanations—and for venting about the screw-up.
Communicators sometimes must produce stories on dull but necessary topics. Here’s how to transform them into compelling narratives.
To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.
Using particular language or hues in your marketing messages and online content can convert the average reader into a loyal customer. Here’s what you must know.
Tinder owes a lot of its initial success to their creative approach to social media marketing. Brand managers, consider these strategies for building a loyal customer base.
A viral video of an interrupted interview highlights the dangers of distractions. How can you prepare your executives for the unexpected?
It’s the time of the year to give thanks to those that supported your organization, but sending greetings can be another opportunity to boost your brand.
The term, though less abrasive to millennials than baby boomers, still makes the majority of people cringe. ‘Fake news’ and ‘no offense, but’ are also high offenders, a recent poll revealed.
Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.
The social platform’s online community is a diverse hive of subgroups that can be perfect for targeting a segmented audience—but requires its own unique strategy.