6 PR takeaways from the reboot of ‘American Idol’
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
The new-look competition offers more than incredibly talented—and humorous—contestants. Consider these PR lessons from the hit show.
The renowned business magnate is comfortable with self-deprecation and plain talk, offering a wealth of winsome, relatable narratives that build trust and admiration.
Eloquence is nice; clean, concise copy that sparks action is better. Here’s how to achieve the latter.
Before going international, immerse yourself in the culture. Do your research, focus your resources where you can get traction, and prepare a culturally appropriate crisis response plan.
Cracking jokes online can bring the house down, but just one tone-deaf gag can pancake your credibility. Follow this advice to walk the comedic tightrope in today’s touchy times.
What are the top jobs and organizations recent college graduates are seeking after tossing their graduation caps in the air? Find out, then check out a roundup of current job openings.
Award winners read from their notes and improvised expression of gratitude as the lengthy telecast wound its way through #MeToo, inclusion, immigration and diversity.
Having to read to an audience can seem more like a chore than an opportunity, but by limiting your need to stare at the words on the page, you can make them soar. Here’s how.
The weeklong campaign, running now, aims resources and assistance at patients and their families through videos, social media, online screening tools and more.
There’s no need to call it off completely, but data supports doing less on fewer platforms. Prioritize and cultivate your digital ‘fountains’—and tell your ‘drains’ it’s over.
Beloit Health System uses its proprietary YouTube channel for a series of humorous shorts starring medical staffers, all offering timely advice for American Heart Month.
The restaurant group blamed its new supplier after the fast-food chain had to close most of its restaurants in the U.K. and Ireland. KFC is relying on humor, as social media clucks its disdain.
When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.
From Tide’s takeover to ‘Deadpool’s’ snarky live commentary, several brand managers gave communicators insights into attracting viewer attention and boosting brand recognition.