Netflix and Spotify have drawn on customers’ statistics to tell resonant stories. Not everyone is along for the ride, as some see the tracking of consumer habits to be intrusive, at the very least.
Sure, a socko-boffo opening for your talk grabs your audience’s attention, but if your final words fail to motivate them to take the desired action, all that sizzle turns to fizzle. Try these tactics.
Looking to surprise your communications professional this holiday season? Here are several ideas for presents that help them sharpen their skills, network and more.
The beer brand’s legal team recently sent a cease-and-desist notice to a brewery that infringed on one of its popular catchphrases, but earned positive PR for the way it handled the situation.
The $69 billion marriage of the two mega-corporations would alter the U.S. health care landscape. Here are some key facts for communicators to clear up the confusion.
The used-car retailer recently used YouTube to grab its the spotlight after a filmmaker’s humorous attempt to sell his partner’s car made waves online.
If your piece is boring, brand-centric, salesy or written to no one in particular, brace for no impact.
The burrito chain sees its stock price plummet after Jeremy Jordan posts an Instagram video from a hospital bed. It has responded with care and diligent follow-up to quash the claim.
An Australian transport authority allowed internet jokers to dub its newest vessel—and is receiving a lot of buzz as a result.
What do an e-commerce retailer, transportation company, password management service and nonprofit organization have in common? They’re acing content marketing efforts. Here’s how.
Brands like Wendy’s and KFC are grabbing kudos for their style and swagger on social media. Here are three rules for replicating their success.
Making light of a tense or potentially embarrassing situation can help your audience relate to you—and might make it easier to push through the moment.
Never doubt the power of animal stories to generate feel-good publicity—even for an often controversial government agency.
You might have a legal right to express your thoughts and feelings through your individual social media profiles, but you’re not protected from the consequences of your actions.
Regardless of message or medium, think in terms of levity, brevity and longevity.
