How to winterize your public relations plan
Your PR plans need maintenance just like a car or a home does. Here’s how to ensure it’s ready for a long, cold winter.
Your PR plans need maintenance just like a car or a home does. Here’s how to ensure it’s ready for a long, cold winter.
Great content gets noticed by proper pitching strategies, and a recent survey of top-tier publishers showed the best pitches are based on opening words.
What causes people to leave brands behind? Research conducted by Tenet Partners found that customers must feel like the brand cares.
The struggling electronics retail chain reversed its decision to stay open all day during the holiday, and will instead give workers a midday break.
Questionnaires can bring rich data to PR and marketing pros, but only if they’re well-written and to the point.
Inkhouse PR is attempting to do away with, or at least severely cut back, on ‘the nasty nibbler’ that is email outside business hours.
Looking for some guidance to help your next email blast to reporters get some needed attention? These blogs, communities, and guides can help.
New research from Sprinklr shows that 80 percent of companies think they’re doing a great job, but only 8 percent of customers think so.
Arm yourself with knowledge, and you’ll get more clients. Here’s proof.
Professors at journalism schools think teaching multimedia is a necessity, but working journalists say that’s burying the lede.
An infographic from market research company Surveygoo offers up tips for collecting data that really sings.
Don’t slap an article together just to get it out into the ever-expanding universe of online brand content. Back it up with some numbers.
Strategic video communications firm D S Simon Productions asked about 300 journalists whether their outlets accept brand journalism pieces and outside videos. Most say they do.
More than 80 percent of journalists regard images with text as important, but only 38 percent of PR pros add images to news content, a study finds.
Each of these four actions requires about 10 minutes of your time and could lead to major returns. Do them today.