4 social media lessons from Australia’s #YourTaxis fiasco
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
The Victorian Taxi Association’s hashtag campaign to improve its image backfired. Here’s how social media managers can avoid the same fate.
Your desk says a lot more about you than the stereotypes let on. Take a look at these specific examples.
The organization’s executive editor and editor-in-chief left after a disagreement over a story. How will this affect reporting and native advertising in the future?
Coca-Cola Journey travels off the beaten path to reinvent the corporate newsroom.
Not only is the sudden death of a top exec a crisis for an organization, it’s also a trying time for employees and people close to that leader. It’s worth preparing.
The retraction was over research stating canvassers could sway same-sex marriage opponents. Several major news outlets reported the findings.
PR pros have much to gain from the social platform opening up private correspondence to those who don’t follow one another. Before you send your news to a reporter, check out these tips.
What happens within the walls of an office or break room doesn’t always stay there. Here’s how PR and marketing pros can use that transparency to a company’s advantage.
Google is updating its algorithm Tuesday to favor sites that are optimized for mobile. Try these techniques to ensure that you’re ready.
A recent Pew study found that TV news dominates local markets, but airtime for PR pitches is limited.
Opportunities for marketing come in more forms than producing a podcast yourself. Being a guest or even just listening can be beneficial.
New surveys released by Cision and Isebox found that reporters have a fairly clear view of the changing media landscape, and of their roles within it.
With a lead-conversion rate roughly four times that of Twitter and Facebook, LinkedIn is an important channel for your online branding efforts.
PR pros weigh in on the state of their desks, and whether clutter is a genuine problem.
PR pros will have much better luck seeing their stories in print if they avoid these common–and annoying–missteps.