It’s no longer enough to provide outstanding services and cross your fingers that customers will tell their friends and family about your organization. Here’s how to nab online referrals.
The guidelines can serve to correct erroneous measurement beliefs and ineffective communications strategies and tactics. Here’s how they’ve changed.
Other ways brand managers vex their online acolytes include lacking personality, being ‘funny’ (when they’re really not) and failing to respond to consumers’ messages, a survey has found.
Marketers who measure can better pinpoint the tactics that work, cutting the rest. Here’s how to gather the information you seek.
With experience sending pitches and receiving them, this PRSA officer explains how to cultivate rapport with journalists so you become a go-to source, rather than being perpetually in pursuit.
Want to annoy or—even worse—bore the recruiter or hiring manager? Just follow these worst practices, and you won’t get so much as a sniff.
Learn how to get critical communications measurements and apply them to your business.
Landing your client’s or organization’s big news with a journalist takes more than just writing it up and hitting ‘send’ regardless of day and time. Consider a few key factors.
Pay-per-click (PPC) online ads revolutionized PR marketing by eliminating the need for the clunky, time-consuming split tests for traditional print ads. PPC has other big advantages, too.
The coffee outfit is being accused of ‘negligent misrepresentation and fraud’ in a lawsuit filed by consumers. Brand managers are calling their bluff.
The singer and millennial icon has managed to captivate an entire generation with her brand. Here a few lessons in how to best reach one of marketers’ most puzzling audiences.
As presidential campaigning kicks into high gear, marketers should look for ways to jump on board. Here are a few concepts for PR pros to focus on.
For many PR pros, courting a new client might be easier than maintaining a strong relationship with an existing one. Here are a few tips to help you communicate more regularly with current clients.
Generation Z is a big part of today’s online picture, and about as innately high-tech as they come. Want to engage with your content? Here are a few suggestions for how to gain traction online with this post-millennial group.
Remember this acronym when creating or tweaking your content marketing strategy.
