Ragan Insider PR Daily Staff
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Ragan Insider Ted Kitterman
Report: How journalists use social media in 2017
As online platforms’ reach increases, a new study from Cision shows many media pros are wary of networks’ impact on journalism and mixed about how to use them for gathering content.
Ragan Insider Bill Comcowich
How can you measure the success of your podcast?
The audio format has become an important channel for marketers and PR pros, but the metrics can be tricky. Downloads alone don’t tell the whole story. Here’s what to examine.
Ragan Insider Kathi Kruse
10 flaws that undermine your organization’s Facebook page
The behemoth social media site offers great marketing potential, but brand managers must avoid pitfalls that could undermine their best intentions.
Ragan Insider Robby Brumberg
Survey: Comms companies slow on the technology uptake
Organizations seem aware of trends, but many are opting not to invest in, integrate and standardize emerging communications platforms.
Ragan Insider Russell Working
Survey: Most workers don’t use all their time off
Whether it’s due to employee guilt, overwork or fear of the boss, 600 million days off went unused this year. Managers would do well to encourage staffers to take a respite—and head off burnout.
Ragan Insider Kevin Allen
Survey: Early bird gets the media coverage worm
A recent report by Muck Rack revealed that more than half of journalists want to be pitched before 11 a.m. Other keys to success include personalizing your emails and tight writing.
Ragan Insider Clare Lane
Survey: What journalists desire from PR pros
Does an online presence make a difference in media relations? Hundreds of journalists nationwide were asked that question. Here are insights from their collective response.
Ragan Insider Daphne Gray-Grant
7 steps to accelerating your writing
How many words can you pump out in an hour? No idea? You’re not alone. The larger point is that bad habits might be slowing you down. Here’s how to break them and pick up the pace.
Ragan Insider Beki Winchel
United chief: Our customers should be the focus of all we do [Updated]
The airline has announced a list of changes it’s making to regain consumers’ trust. Its CEO said: ‘Our policies got in the way of our values, and procedures interfered in doing what’s right.’
Ragan Insider Frank Strong
3 vital takeaways about the news media in the epoch of distrust
Cision surveyed 1,500 journalists for its latest State of the Media report. Here’s what came out of an industry struggling to survive a torrent of deliberate disinformation from outside sources.
Ragan Insider Russell Working
8 questions you always wished you could ask journalists
How long should a pitch be? What social network do they like best? What time of the day is best to pitch them? Get your answers here.
Ragan Insider Jason Carney
Is your organization embracing millennials?
The impact of the young, tech-savvy, highly social workforce is surging. Make sure your culture offers the professional development opportunities that Gen Y craves.
Ragan Insider Frederik Vincx
How—and why—to trust your employees to talk about your brand online
Giving employees the freedom to talk about your organization on social media is much cooler—and effective—than publishing a press release. Here’s how to pull it off without incident.
Ragan Insider Clare Lane
How to make your story stand out in a pile of pitches
Most journalists can’t keep up with the copious PR emails they receive each week. Don’t let that scare you. Instead, pitch on—keeping these tips in mind.
