Ragan Insider Liane O'Neill
How Lucky Brand wisely used social media to win customers
The fashion brand’s rewards program helped amplify content and encouraged fans to create their own content.
Search Results (custom content)
Ragan Insider Beki Winchel
Social media changes enable users to avoid missteps, reach customers
TweetDeck has introduced a feature letting social media managers double-check tweets before sending them. Facebook and Snapchat moved forward with visual mobile ads.
Ragan Insider Matt Wilson
Content fuels Verizon purchase of AOL for $4.4 billion
In a press release full of business-speak, the mobile communications giant explained that written content, video and advertising are behind the big acquisition.
Ragan Insider Jim Dougherty
Avoid these 11 content marketing mishaps
Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.
Ragan Insider PR Daily Staff
Reignite ROI for your digital, content and social media programs
Use the Solis 7: New Commandments of Content Marketing to make your content boost your organization’s bottom line.
Ragan Insider Beki Winchel
Buzzfeed and Twitter seek to turbo-charge content marketing
A change to promoted tweets and a new tool that analyzes how articles are shared across social media could bolster brands’ online efforts.
Ragan Insider Dorothy Crenshaw
3 content trends that affect PR
PR pros should keep an eye on social video streaming, podcasts and the rise of mobile content in general.
Ragan Insider Beki Winchel
5 ways internal content can boost your brand
What happens within the walls of an office or break room doesn’t always stay there. Here’s how PR and marketing pros can use that transparency to a company’s advantage.
Ragan Insider Ann Handley
New study finds quality of brands’ content sorely lacking
An algorithm factored in tone, clarity and sentence structure, as well as the basics of solid grammar and spelling. The scrutiny was not good news for about 70 percent of companies.
Ragan Insider Jim Dougherty
8 budget-friendly content curation tools
These platforms can help practitioners gather relevant articles and videos without breaking the bank.
Ragan Insider Beki Winchel
5 pieces of content every brand manager can create
PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.
Ragan Insider John Egan
12 content marketing secrets from the pros
Content marketing is growing at a rapid clip, but it’s far from being perfected. Check out these tips from people at the top of this evolving field.
Ragan Insider Jack Holt
Do you consider customers when you pitch?
PR pros should take a note from their marketing counterparts when pitching to a publication.
Ragan Insider Kerry Gorgone
Tips for creating a content strategy fit for an Oscar
Think about your content like a movie studio releases films, with a mix of sure bets and a few riskier propositions.
Ragan Insider Arnie Kuenn
6 types of content every organization should create
Stop shying away from videos, white papers and infographics. These content types are essential for attracting new customers.
