Respondents to an Acquity Group survey gave the social network the best average scores. A caveat: The most popular channels all fell in the middle range, from 4 to 6, on scale of 1 to 10.
The social media platform revealed that personalized online interactions can increase brand recommendations and diffuse negative situations.
It can be hard for brand managers to decide which strategy will get the biggest results. Here are a few things to consider.
From SEO to conversion shortfalls to missing the boat on mobile, these costly mistakes can scuttle the brilliance of what you have to offer.
Digital rewards can provide hit songs and movies your customers value—so much that they’ll even share their valuable data. And you can promote the rewards in your PR campaign.
PR and marketing pros should follow this advice to keep clients’ original creations safe from online plunderers.
Many social media platforms are introducing new tools that give users a filtered look at news and current events. Brands can take advantage, too.
The code led to an old address for a contest. The company had let that URL lapse, and someone else grabbed it up.
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
It takes more than simply whipping together some blog posts to make content marketing truly work for a brand. It’s become a very complex process over the years.
Collecting and sharing great content can captivate your fans as much as—if not more than—original images, videos and stories.
Avoid these common blunders with the help of our Content Marketing Summit this July.
It dates back to the newsletters and sales slicks of years past, but that doesn’t mean PR has to have sole ownership of content.
The modern wordsmith must be a compelling storyteller. This means writing content in a variety of ways.
Marketing pros shoulder the responsibilities of constantly churning out good content and finding potential consumers. Creating a quiz can satisfy both.
