2015 was a milestone year for content marketing, and it’s become one of the most relied upon tools for brand managers to directly reach audience members. These tips will help strengthen your company’s strategy and shift from traditional tactics.
Generation Z is a big part of today’s online picture, and about as innately high-tech as they come. Want to engage with your content? Here are a few suggestions for how to gain traction online with this post-millennial group.
Attract your audience with infographics, videos and more. Here’s how.
Take advantage of the time and effort you spend on creating presentations and white papers, and repurpose them to boost your organization. Here’s how.
This marketer says it’s time to accept the primacy of visuals in marketing. That means giving visuals precedence over words—and over captions, teasers, quotes and even headlines.
Remember this acronym when creating or tweaking your content marketing strategy.
The search tool was developed as part of Google’s ongoing quest to deliver accurate results to search queries. It focuses on plain speech over keywords.
This list of tips shows communicators how the live-streaming app can extend reach, humanize a brand and build rapport with customers.
Crowdsourcing user-generated content is at heart of account, along with contests and partnerships.
You know you’re a content marketing leader. It’s time to test your intuition.
Two recent reports reveal where and when marketing pros share content online, along with the strategies they find successful.
Successful brand managers must do more than just create content to be a hit with audience members. Here’s how to set up a system that works.
You know you’re a content marketing leader. It’s time to test your intuition.
The construction equipment company used creativity to build great things with its ‘Built for it’ campaign.
The Netflix series about a washed-up ’90s TV star offers some great storytelling insights.
