‘Create valuable content’ is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
The saying, ‘If it ain’t broke, don’t fix it,’ is the antithesis of a successful content marketer’s plan of attack. If you’re seeking to get ahead, here are a few tips on how to revitalize your efforts.
PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
Consumers like rewards—and attention. In its new app, Starbucks offers more engagement opportunities, something that one digital marketer says is essential to customer retention.
Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here’s a glimpse at what happened when its marketers started writing news.
Though communicators might be quick to declare that a trend is declining, one PR pro argues that the strategy is going to be here for the long haul. Here’s why.
Brand managers are placing more emphasis on consumers’ journeys with their organizations in order to gain more loyal fans. One marketing expert shares keys to making your audience happy.
Today’s digital age demands content leveraging and collaboration. And that requires security.
The mobile phone carrier is on the hook for a hefty sum after a federal investigation found it was using targeted advertising and tracking consumers on the Internet.
There’s no sense in posting an article without promoting it. Nor is it wise to rely on basic tweets and RTs to spread the word. Here’s how to make the most of the expansive Twitter network.
The ‘lean, mean, green fighting machines’ aren’t just a popular piece of pop culture. They can also teach marketers how to successfully tailor content to millennials and build stronger relationships.
Identifying timely topics is a first step, of course, but other marketers are feeding from the same online trough and trying to impress a dwindling pool of journalists. Try these approaches.
With changing social media algorithms and online ad blockers, this method is becoming ever more important. It does require a hefty budget, though. Try these persuasive approaches.
Your brand reaches new dimensions that your competitors can’t even fathom, but if the tone of your messaging doesn’t deliver that excitement, your branding has failed. Try these approaches.
Customer feedback comes in many forms and can eve be hostile. Often, customers reach because they need assistance in better understanding the product or too. Remember these tips when tackling the duty of dealing with customers in flux.
