Search Results (custom content)

What content encourages your customers to buy from you? If you don’t know, this infographic will steer you in the right direction.

REI’s social media team set up a website for photos of their fans’ outdoor adventures. They didn’t realize they were creating a huge storehouse of PR and marketing content for REI.

Extolling its virtues in a vacuum probably won’t yield much. Analyze how it could be tailored to your organization and get support from trusted co-workers. Then pitch the big bosses.

If your business is just getting off the ground, heed these warnings when it comes to content marketing. First and foremost: Don’t just focus on your product.

One keys on amplifying the brand identity and building affinity; the other focuses more on the customer’s journey—but which is which? It’s all about the desired outcome.

Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.

Not all content is created equal. Different posts and articles should do different things. Send your readers down the funnel.

Maybe it’s covering a well-worn topic, or the text is bland or incomprehensible. Perhaps your timing doesn’t take a national holiday into consideration. Here’s how to fix it.

These common beliefs won’t help you, and they could even damage your brand.