PR disasters averted: 7 cases of strong crisis management
You might not be a fan of Justin Bieber, but you’d be wise to learn a thing or two from the teen sensation before you’re caught in a disaster.
You might not be a fan of Justin Bieber, but you’d be wise to learn a thing or two from the teen sensation before you’re caught in a disaster.
A Goldman Sachs executives resigned in The New York Times Op-Ed section. How the company did—and did not react—offers important reminders for PR professionals.
The white-hot viral video drew major criticism, which the organization behind the campaign addressed adroitly.
The fashion jewelry retailer waited two days to respond to a blog post charging it with using an independent U.K. company’s designs.
The author calls the breast cancer foundations handling of this week’s Planned Parenthood announcements one of the worst acts of reputational recklessness ever.
Twitter users flexed their muscles after learning that the fitness chain had told a pregnant woman (whose husband was laid off) that she couldn’t break her contract.
That may sound obvious, but a new study from the University of Missouri offers qualitative proof. Take a look.
For the 17th year, the San Francisco-based agency has compiled a year-end list of public relations gaffes. Check out the entire list.
You might not realize it, but the holiday favorite provides some useful lessons for communicators on how to respond when disaster hits.
It seems clear that Penn State didn’t have an adequate protocol in place. Don’t let that happen to you. Follow these tips.
You must communicate with news outlets during a PR firestorm, of course, but keeping these other groups in the loop can boost your messaging efforts.
A popular blog citing a new report claims the company’s shampoo is ‘poisoning babies,’ helping unleash a surge of negative sentiments online. Read Johnson & Johnson’s response.
Protecting your brand in a firestorm of public backlash can carry a huge price tag, one comparable to—gasp!—your legal bills.
A new report from Altimeter Group found that companies could avoid or diminish three-fourths of social media crises with additional resources.
NYC transit scurried to let 8.5 million riders know about a bus, train and subway shutdown. Others communicated with employees amid blackouts.