How to lead employees through a PR crisis
Organization, enabling discussion, and looking after yourself are all important factors.
Organization, enabling discussion, and looking after yourself are all important factors.
World Vision’s media relations director went to the Horn of Africa and shared, through social media, the ‘harsh realities’ of famine and drought.
When disaster hits, both the media and the public hit the Web.
A set of decals manufactured by the toymaker includes an ogling construction worker catcalling ‘HEY BABE!” The brand’s response to the incident doesn’t help.
The infamous ship, which created a wave of negative press for Carnival Cruise Line, broke loose from its dock on Wednesday. One dockworker is missing.
The author says the clothier’s crisis communications was sharp as it managed the fallout from a black yoga pants recall that became the talk of the media last week.
After disturbing—not to mention unsanctioned—mockup ads appeared online, the PR pros in Ford’s Asia Pacific division snapped into action on a Saturday morning.
A travel blogger tossed from a United flight didn’t fry the airline too badly. Is that a first?
You don’t need a legal degree, just some basic understanding of the legalities surrounding public relations firestorms.
The company offered constant updates on Facebook about the ‘vacation from hell,’ but one tone-deaf tweet irked a number of people.
Customers in Chicago and New Jersey are suing Subway’s parent company claiming they were served sandwiches an inch shorter than promised. Subway offered a response.
A reporter at the Cape Cod Times was caught fabricating dozens of stories dating back to the ‘90s. The paper apologized with a direct response.
The Friday release of CIA Director Gen. David Petraeus’s resignation hit on key crisis PR points, but the story could become a runaway crisis for the administration.
At the onset of any crisis, organizations must determine the answers to these questions promptly.
The devastating superstorm that walloped the East Coast brings home the point that disasters can come in many forms, and you need to protect your organization and your brand.