CSX parodies crisis comms with ‘Claus Conspiracy’
The transportation company is celebrating the holidays with a send-up response to a fictional conspiracy theorist.
The transportation company is celebrating the holidays with a send-up response to a fictional conspiracy theorist.
You should already have a crisis plan in place, but some situations will require you to go off course. Here’s how to whip up an effective plan in record time.
In handling the nation’s first Ebola case, Emory University Hospital isn’t just making news—it’s dominating news. Here’s how Emory communicators are proceeding. [Updated]
When disaster hits, both the media and the public hit the Web.
The airline scrambles as a second plane this year goes down. But this one reportedly was shot down amid the separatist conflict in the Eastern European country.
Publishing a serious crisis response next to promotional materials, especially if they’re intended to be humorous, can send a mixed message that can hurt your brand.
When a fire forced California State University San Marcos to cancel classes and delay commencement, PressPage helped communicators keep the campus informed.
According to a New York Magazine article, the photo-sharing app has done a lot to help some high-profile users attempting to diffuse crises.
At the onset of any crisis, organizations must determine the answers to these questions promptly.
Sometimes it helps to take a refresher in crisis communications to remind yourself of the best course of action before it hits the fan.
The disaster response agency uses an array of traditional and new media channels to deliver news and other messages—and, when necessary, to correct erroneous or outdated information.
You might not realize it, but the holiday favorite provides some useful lessons for communicators on how to respond when disaster hits.
Before you raise the drawbridge and start pouring boiling oil over the castle walls, look around. The barbarians have already broken through. Here’s how to respond, says a digital expert.
Instead of ostracizing a mysterious critic, a company’s board of directors steals a page from ‘The Godfather’ and brings him into the fold. It’s a move that could help you soothe an outsider’s rancor.
Hiding your head in the sand at the first sign of trouble will do far more damage to your reputation than addressing it directly with a crisis plan.