Congratulations, you’re the voice of the corporate brand, and now you have to churn out content at a rapid clip. Don’t stress (too much), but instead refer to these possible topics.
A top official at the Public Relations Society of America weighs in on the PR implications of the shuttering of the News of the World.
Here’s how companies are using social media, the lessons they’ve learned, and how you can make their tips work for you.
Disgraced cyclist Floyd Landis has created multiple Twitter accounts to blast his former teammate Armstrong. Can your client or company relate?
If the very thought of talking to a reporter on the phone makes you nervously fiddle with the cord (even though you haven’t owned anything but a wireless phone in years), then this advice is for you.
From key and holistic to solution and proprietary, these words are way beyond their expiration date.
A scandal that has rocked the industry this week questions the ethics of two major players—B-M and Facebook—but sadly, the whole profession will suffer.
A journalism professor explains the five types of editorial content that Canadian newspapers share on the geo-location site.
If you haven’t seen the ‘wrong Guy’ video, please don’t panic. You’re about to see it—and learn a couple of things, too.
Last week, a New York Times blogger—and restaurant owner—picked a fight with the PR industry. And now he’s back for more.
MADD’s response is a case study on how to handle a potentially negative story.
A must-read case study for marketing and PR pros.
Grasshopper.com , a telephone service for entrepreneurs, recently changed its name from GotVmail.com —“and it’s become a classic case study in well-done rebranding and high-quality blogger outreach,” wrote marketing consultant Andy Sernovitz. He broke down the six steps to this outreach program, including step no. 1: “[ Grasshopper.com ] mailed a buzz-worthy gift to bloggers—a bag of ready-to-eat chocolate covered insects.”
Hospital mailer shows how buzzwords build barriers to clear communication.
Disclaimer: This isn’t a recommendation to break the law— ahem —just an interesting case study. Tax Today, an Australian accounting firm offering quick refunds on tax return, placed ads on ATM machines suggesting Tax Today customers get their money back in as little time as it takes to receive cash from the ATM. The signs were put up at 3 a.m. in the morning by two people. That morning, bank employees removed the signs—before customers could see them, but not before marketers film…
