Ragan Insider Jessica Levco
Tapping social media ‘agents,’ Ford revs up buzz around Fiesta
Automaker banking on test drivers’ blogs, tweets, and Facebook posts.
Search Results (case study)
Ragan Insider Ragan Staff
With Twitter, PR pros can breathe new life into brands
You’ve probably heard the social media case studies about Comcast, Dell, and JetBlue. “They have all reinvigorated their brands using [Twitter],” said media consultant Ian Capstick. Their stories are told so often, they’ve nearly become social media case study clichés, he added. But here’s the rub: Lots of PR pros have trouble converting these Twitter case studies into their own success stories. “As it turns out, public relations thought-leaders suggest it’s …
Ragan Insider Christine Kent
Looking back at JetBlue’s crisis
Social media and responsiveness helped turn the tide of negative coverage, says the airline’s VP of corporate communications.
Ragan Insider Mark Ragan
Conference coverage Communicators embrace social media ; managers fear it
Communicators remain as passionate as ever about social media and Web 2.0—but they continue to struggle with skittish bosses and nagging questions about matching the right tool with the right strategy .
THE SCOOPAllison Carter
The New Year’s Scoop: Stories you may have missed over the holidays
Including the resignation of Harvard’s president, a Pop-Tart sacrifice and more.
Crisis CommunicationsSean Devlin
How communicators can navigate through cybersecurity crises
The ICBC cyberattack calls for revisiting some fundamental lessons.
Future of CommsPR Daily Staff
Research: How CEOs influence communications
Findings of the 2023 HarrisX/Ragan Survey of Communications Leaders reveal how CEOs influence comms, how comms leaders feel about the growing influence of AI and more.
AI and AutomationAllison Carter | Justin Joffe
AI for communicators: What’s new and what matters
New risks, regulation news, the future of work and more.
Ragan Insider Allison Carter
7 things you must look for in a social media influencer
Ask these questions before creating a new relationship.
Corporate Social ResponsibilityDelaney Trail
3 tips for comms pros creating a clean energy PR strategy
From solar to wind farms, convincing communities of the benefits of these projects takes time and trust.
AI and AutomationAllison Carter
This is what worries communicators, marketers most about AI
A new joint survey conducted by Ragan Communications and The Conference Board sheds light on what our industry sees as the biggest problems with generative AI.
A Day in the LifeIsis Simpson-Mersha
6 questions with: Mindset Consulting’s Dina Mostovaya
Dina Mostovaya shares what excites her most about the future of communications.
Media RelationsAllison Carter
Fragmented channels, selective tune out: The state of media today
The Reuters Institute’s Digital News Report 2023 sheds light on a difficult media environment.
CAREER LADDERDina Mostovaya
3 ways to close the gender gap in PR leadership
Women dominate the PR industry. But they still badly lag in leadership roles.
Daily ScoopSherri Kolade
Fauci on COVID comms missteps, Grimes encourages AI collab and more
Plus: Snapchat goes ghost in responding to complaints.
