Ragan Insider Gil Rudawsky
PR lessons from NPR’s revamped social media policy
The 72-page policy no longer treats social media like a fad. Here are some highlights, and what they mean for PR pros.
Search Results (case study)
Ragan Insider Jay Baer
9 tips that will change how you use social media
Save time, be more efficient and go beyond the obvious with these helpful tips.
Ragan Insider Geoff Livingston
What is the ROI of Pinterest?
Sure, it’s the greatest thing since sliced bread (or Facebook, whatever). But the question of ROI must be addressed, lest the Pinterest bubble burst in a few months.
Ragan Insider Beth Monaghan
4 essential steps after you launch a product
The author looks at Pinterest as a case study for how to make a splash—years after a product or service first hits the market.
Ragan Insider Gini Dietrich
10 content ideas that generate comments and shares
Looking for a blog topic? Take your pick.
Ragan Insider Michael Sebastian
Was McDonald’s Twitter problem really a ‘McFail’?
Commenters to our story on the hijacking of two promoted hashtags from McDonald’s question whether the problem was as bad as some reports suggested.
Ragan Insider Jessica Malnik
10 buzzwords that need to vanish in 2012
Let’s take a moment to reflect on these jargon terms—and then bury them.
Ragan Insider Russell Working
9 ways to manage a top social media team
From setting business objectives to meeting weekly, there are methods for getting results in the ever-changing world of Facebook and Twitter.
Ragan Insider Laura Hale Brockway
To capitalize or not to capitalize: 7 easy rules
The author faced a serious conundrum recently: Is the ‘c’ in ‘charley horse’ uppercase? The search for an answer helped her created this set of guidelines.
Ragan Insider Lauren Fisher
Social media ROI: 10 companies that made it work
Ready to prove that there is such a thing as social media ROI? Use these proven examples to make your case.
Ragan Insider Michael Sebastian
Scripting riders’ testimonials makes matters worse for BART’s PR team
Bay Area Rapid Transit’s attempt to recruit ‘loyal riders’ for a press conference draws fire from local media. PR professionals say it’s an example of what not to do.
Ragan Insider Jackson Wightman
How a boutique store won major coverage with no PR budget
A group blog that tapped a diverse group of writers helped a small organic food and goods business score coverage in major print and TV outlets.
Ragan Insider Tom Johansmeyer
Groupon’s PR chief quits—and offers an important lesson for other PR pros
The shakeup at the daily deal company offers a case study in why executives need to hire, listen to, and follow the advice of their PR teams.
Ragan Insider Lisa Barone
12 types of new content to attract your audience
Don’t limit yourself to one content strategy. Use webinars, case studies and other approaches to promote your company.
Ragan Insider Michael Sebastian
Netflix takes a beating for its price hike—blame the announcement, not the cost [UPDATED]
Tuesday and Wednesday were days of rage on social media as Netflix customers blasted the company’s pricing changes. But were they angry about the new cost or the company’s tone-deaf announcement? UPDATE: As anger over the announcement simmers online, Netflix Twitter account and blog remain mum.
