Centers for Disease Control and Prevention’s website is a case study in how to communicate well during a crisis; the pharmaceutical company that’s the focus of the investigation is not.
It’s an easy and intuitive social media platform that can help brands spread the word about a product, event, or just about anything else.
Wildfire examined 10,000 Facebook campaigns and here’s what the ‘super brands’ are doing to grow an active community.
Style and usage mean little if you don’t actually write—which is the gist of this author’s advice to writers. Plus, writing about Joe Paterno, new business words, Google Mapping the homes of literary heroes, and more.
Strict rules on branding and social media are in place to protect the sponsors of this year’s Olympic games, but that hasn’t stopped some non-sponsors from taking advantage of the opportunity.
So, you think your smartphone audience is distracted or that the mobile Web is the same, just smaller—well, think again. Here’s the reality behind five common mobile myths.
When a popular adult-film actress mentions your brand in a tweet to her 57,000 followers, how will you respond? You might want to follow LoJack’s example.
It’s the year of the infographic. Here are 12 beautiful examples.
Why you need to incorporate the social network into your communications strategy.
You had better hook your audience in the first minute or else you’ll probably lose them altogether. Here are proven ways to grab their attention.
Dole Food’s inaction following its recall of bagged salads is a case study of what not to do.
You use them frequently, but not in the way they were originally intended.
It’s not what you think.
A TV commercial depicting an NCAA championship game between Duke and the University of Kentucky angered Kentucky fans, who overran the UPS blog with comments decrying the shipping company.
You know the basics. Now it’s time to learn some offbeat advice for a veteran in the industry.
