Outlook apology is a template for crisis response
Where Microsoft fleetingly fails from a technical standpoint, it prospers in its corporate handling of the incident.
Where Microsoft fleetingly fails from a technical standpoint, it prospers in its corporate handling of the incident.
Here are three terrific ways to give your agency an identity that will stick in people’s minds.
For a Facebook page to be effective, PR and marketing have to learn to get along and build a productive relationship.
It’s time to unmask the ‘gurus’ and ‘ninjas,’ dismantling their wayward assertions and offering some valid guidance about online marketing.
From prospect lists to an array of pitches, the disciplines have significant overlap.
Or trying to enter the field. Follow this advice, it will help you break in to this competitive profession.
A guide to getting legitimate search engine traction in your online posts and updates.
If that doesn’t put the ‘cool’ in Cool Ranch … Plus, the Harlem Shamrock Shake, ‘Kentucky Kicks A**’ makes its case, U.S.A.—the United States of Alcohol, merger madness, library rules, Hemingway’s rum, and more.
The Cape Ann Scientific and Literary Association has been in Gloucester, Mass., since 1873, and there’s much you can learn from it—about regional history and social media marketing.
Fairy tales offer important lessons for writers of all stripes—including those who work in the PR and marketing fields, according to the author.
Its stock price plunged nearly 5 percent this month due to safety fears over its 787 Dreamliner. Throughout the crisis, its communications team has offered measured responses.
In mentoring public relations students nationwide, the author discovered several falsehoods still looming on colleges.
Cheerios is the latest brand to take flak for an online campaign. Shouldn’t brands know better by now—or at least be better prepared?
A public outcry over the removal of Gilda Radner’s name from the iconic cancer group becomes a case study of what not to do.
If time is our most valuable resource these days, then email is the scourge of the modern age. These 13 tips will help.