Don’t slap an article together just to get it out into the ever-expanding universe of online brand content. Back it up with some numbers.
We asked to see your business videos. You answered with hours of amazing video content. Check out the finalists in the first-ever Video Awards presented by Qumu.
If you craft a personalized video response to answer a customer’s question—particularly if it’s a fairly common question—that video will almost certainly get shared.
With so many contributing in so many ways—and each having a unique story to tell—the contractors’ PR reps outnumbered the entire NASA staff. Here are the lessons.
The mantra of video game designers, ‘fail faster,’ is a worthwhile idea for PR firms, too. Ironing out the problems with a flawed idea is better than forever striving for unattainable perfection.
The vice president of design for Mattel’s Barbie division said her measurements were more about clothing than realism.
You can learn a lot about a client by knowing what people who face similar problems have to deal with daily.
A great story idea shouldn’t wither away because of breaking news or other factors. Try these alternatives to breathe new life into it.
Whether you’re in the market for a new gig or plan to be soon, possessing these skills will make your job hunt much shorter.
Have you ever tried partnering with another brand, or getting inspiration from kids? Here are some new campaign ideas to consider.
The Wire examines a trend following the rocky launch of healthcare.gov: PR firms offering advice no one needed, but may read anyway.
From the obvious things like smartphones to some less-intuitive avenues (print, anyone?), these are the trends communications pros should keep on their radar as we cruise into 2014.
Writers often love what they do for a living, but they still have to earn that living. Quit asking them to do it for free. Meanwhile, some scribes might be making too much. That, and more.
A tagline or an ad campaign may not be the thing your brand needs to thrive. What it may take is a streamlined way of thinking about yourself.
A clever hashtag and attentiveness to customers may be all you need to spark excitement about your brand on Twitter.
