3 social customer service lessons from Olive Garden
In just six months, the restaurant chain went from providing no customer service on social media to successfully launching a personable engagement strategy. Here’s how.
In just six months, the restaurant chain went from providing no customer service on social media to successfully launching a personable engagement strategy. Here’s how.
In the aftermath of the crash of AirAsia flight QZ8501, the airline is doing textbook crisis communications, unlike its peers at Malaysia Airlines.
Relevance and timeliness are two of the most important factors for reporters. Here are a few ways to make your pitch have some urgency.
In handling the nation’s first Ebola case, Emory University Hospital isn’t just making news—it’s dominating news. Here’s how Emory communicators are proceeding. [Updated]
Weird Al rolled out his most recent album, “Mandatory Fun,” to huge success. Here’s how he snagged the major press, and how you can do the same for your organization.
PR professionals are going visual to tell their brands’ stories, and with over a third of U.S. women using Pinterest, the social platform is a huge draw for campaigns.
You’ve got a wealth of information about potential customers at your fingertips. Here’s how to use it to your benefit.
It’s the year of the infographic. Here are 12 beautiful examples.
It’s often said that a brand’s fans are generally its best advocates. Here are some ways to set the wheels in motion for a fan advocacy program.
A study shows how scribes exert energy when crafting their prose. Plus, the science behind viral content, how writing is like running, and fashion blogging’s lucrative job market.
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
The noble citizens of Westeros are constantly trying to one-up each other, either in battle or through destroying reputations. Who’s winning the PR portion of the game?
If you’ve been hearing about ‘snackable’ content and want to do it yourself, here are some ways to make it happen.
The game on the brand’s ‘Save the Undies’ microsite has at least one blog wondering how it isn’t a belated April fool’s joke.
Sometimes you can do absolutely everything right and your client still leaves you in the dust. Learn to live with it and move on.