Curry brand relaunches old flavor after social media backlash
Consumers complained after Patak’s UK changed its signature (and popular) flavor. Brand managers quickly got the message.
Consumers complained after Patak’s UK changed its signature (and popular) flavor. Brand managers quickly got the message.
Audiences like speakers who talk with their hands, but not every gesture is a good one. Follow these tips to ensure your hand movements are enhancing—not sabotaging—your speech.
The organization devised a plan to measure and report its social media efforts. One brand manager said it gives marketers ‘a higher probability of success.’
There are times when a PR project with your name on it can be ruined by the work of others. Here are some ways to handle that scenario.
A memorandum from Judge Eduardo C. Robreno specifically cited a 2004 speech about crime as a basis for making the comedian’s admission he drugged a woman public.
Call it the sweet taste of success: Brand managers created an online giveaway involving taste testers from its audience, building awareness and getting crucial feedback on its latest product.
It dates back to the newsletters and sales slicks of years past, but that doesn’t mean PR has to have sole ownership of content.
The subject of the documentary series, Robert Durst, made some catastrophic mistakes in his talks with the filmmakers.
Facebook’s organic reach may be down, but these strategies can help you beat the news feed algorithm to reach more of your followers.
Bad reviews, leaked information or faulty products don’t have to turn into reputation-ruining crises. Stop threatening situations in their tracks by following these steps.
The advertising value equivalent metric relies on an array of variables, including the declining worth of advertising in print media.
The concept of ‘synergy’ can be beneficial to clients and agencies, but sometimes it’s a dangerous thing.
Want to do some native advertising, but unsure of where to start, or what will fit your budget? Follow these steps and the math should work out.
Huge companies need online engagement, too. Here’s a list of those that are hitting all—or at least most—of the right notes.
Sometimes, the direct approach isn’t the most effective way to tackle a challenge.