3 messaging lessons from funny highway safety signs
More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. Is humor the right move for these important messages?
More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. Is humor the right move for these important messages?
We’ll soon be joining family and friends for our annual holiday celebrations. Thank you, readers, for taking the wild ride through 2018 with us.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?
Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke.
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros.
You don’t have to produce a movie to get moving pictures into your content streams. Here is how to make the most of an internet phenomenon like no other.
The beverage company said it will choose one person to undergo the challenge. In the meantime, the brand is grabbing headlines and growing social media conversation.
Your audience already tunes into specific and targeted content. Here’s how your organization can take advantage of captive listeners.
The former president was remembered as a decent man of public service and grace even in defeat. His words have much to offer communicators and PR pros.
One of the great interviewers of our era shares foolproof ways to elicit more substantive responses, spark spicier discussions and establish better connections in the workplace.
The tone of your copy is just as important as tight and grammatically correct prose. Consider these guidelines when settling on your style.
Bask in the timeless wisdom of Ernest Hemingway, Mark Twain, Elmore Leonard and F. Scott Fitzgerald.
You’re tired of writing them. You can’t stand the approval process. There must be a better way, right? Correct. Just check out ESPN’s successful use of videos, images and brand journalism.
More and more consumers ages 55 and above are using streaming services, smart speakers, mobile devices and other tools—but are impervious to ads that tug on viewers’ heart strings.