The burger chain grabbed attention with its response to Kanye West, but similar interactions are becoming more popular with social media teams. Consider these insights.
Is everything all right, or was it ‘alright?’ Was that a chord or a cord? Read on to make sure you’re homing in on proper usage.
It’s crucial to keep consumers informed in a crisis—in part to limit the hand-wringing that arises on social media. Mostly, people wanted an ETA on restoring service. Here are a few takeaways.
The company is being sued over its sparkling water, with plaintiffs asserting the drink contains ingredients found in some insecticides. The suit raises larger issues about truth in packaging.
Write with your readers’ needs, problems and preferences in mind. Then, nix nonessential words, aggressively tighten paragraphs, and take your sweet time.
‘We didn’t want our brand to feel disjointed, so we created a more unified and recognizable system,’ the company said in a blog post—before axing its corporate blog for good.
Anheuser-Busch installed beer-stocked refrigerators that would be unlocked once the hapless Browns notched a win—their first in two years. A 21-17 win over the Jets let fans taste victory.
The vast storm is bearing down on the East Coast, forcing evacuations and disrupting travel plans. Here’s how communicators are warning their audiences about the incoming danger.
The playwright and screenwriter, who died Sunday at 91, was known for family dynamics, comedic gold and tidy storylines. Here are storytelling insights from a storied writing career.
PR pros can draw insights from the U.S. senator and Vietnam War veteran, who died Saturday. His laconic style made him a formidable political foe, but his words could inspire, too.
The sitcom is coming to an end in May, but its humorous characters—along with the insights they inspire—can be remembered long past that. Consider these takeaways.
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
Emoticons at the office are not all harmless fun. Avoid these pitfalls to prevent mixed messages—or something much more damaging.
A lighthearted approach can engage your community and put jittery patients at ease. To strike the right balance, follow these guidelines.
Can 2018 really be halfway over? Yes, it’s true, so take a moment to appreciate the PR missteps that keep crisis communicators employed.
