How digital marketers should take risks
Playing it safe when responding to negative reviews might mean you are missing an opportunity. Consider these examples of brand managers making waves.
Playing it safe when responding to negative reviews might mean you are missing an opportunity. Consider these examples of brand managers making waves.
The platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
You might not grab celebrity-level adulation every time you ascend the podium and dive into your presentation, but you can thwart common attention thieves by using these techniques.
Many online writers overuse the punctuation mark in their quest for emphasis, but some are fighting back. Can the trend be stopped?
For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The company opted for tweets to address user concerns.
A sleek animation can boost awareness, recruiting, sales, marketing or customer service. Feast your eyes on these fine examples.
Many are sharing colorful digital banners and inspirational quotes on multiple channels, but some see the marketing messages as inauthentic and ineffective. What were the best tactics?
Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback.
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. Now its competitors are calling its bluff.
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
The streaming service saw thousands log in to watch its new horror film—but with popularity comes internet absurdity. Can the company deter recklessness without getting preachy?