5 steps for building a relevant media list
Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list.
Communicators know they must research their audience and for PR pros that means digging into the journalists that cover their niche. Here’s how to build a useful media list.
All content marketers are hoping to have that rare success where your creation is shared again and again on social media. Here’s how to improve your chances.
As video becomes more important for online communicators, some brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
Brand managers are looking to appeal to consumers by offering babysitting reimbursement, adults-only cruises and sweet biscuits that are accompanied by saucy male dancers.
As the holiday approaches, businesses are preparing messages to celebrate moms and grandmas. Here are examples to guide your preparations.
Launching a new product or service? Announcing some guy’s recent promotion? Is your ‘best-selling’ ‘guru’ available to share ‘thought leadership’? None for me, thanks.
The fast-food chain is taking a big playful swipe at competitor McDonald’s while encouraging serious conversation about mental health. Many consumers aren’t buying it.
The annual White House Correspondents’ Association dinner featured a presidential historian rather than having a comedian deliver the keynote. Here are five takeaways for presenters.
The move to embrace the visual platform is being done with an eye to recruitment. The federal agency’s Facebook and Twitter profiles have a combined audience of nearly 3.5 million.
Generate anticipation of entertainment, opportunities for genuine connection and clarity for what’s happening.
If your website lacks clarity on where your company stands—and proof of progress—potential hires might think you have something to hide. Here’s advice on which subjects to cover.
A promo for a Vietnamese-inspired offering from its New Zealand faction depicted customers clumsily manipulating chopsticks. Online users were not amused. The chain has apologized.
More is always too much. Also, don’t show up without energy, emotion and enthusiasm.
The yearly pranksters’ holiday offers brand managers a chance for fun and frivolity, but some attempts are more successful than others. Here’s why.
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.