Infographic: Neutralizing noisy co-workers to protect your productivity
PR pros have a lot to do—and in a collaborative environment with open office spaces and tight deadlines, it can be hard to stay productive. Here are some tips.
PR pros have a lot to do—and in a collaborative environment with open office spaces and tight deadlines, it can be hard to stay productive. Here are some tips.
Sporadic tweets and banal Facebook posts just won’t cut it in today’s online world. Set clear objectives, and keep current and consistent with engaging posts and audience interaction.
Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.
The online creations have become an increasingly important part of internet communication. Here’s how you can develop your own memes—and use them effectively to sway audiences.
Also: Ford creates buzz with electric truck stunt, how video is essential for converting customers, you might not be using all your PTO, and more.
Also: A clever marketing insight from a Utah youth, how IPR creates buzz through video, and Berkeley nixes genders-specific terms.
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
Also: An exclusive interview on an executive’s response to ridicule and a grocer’s anti-plastic-bag campaign backfires.
Focus on being helpful, and inject a bit of personality into your copy. Also, ruthlessly chop out buzzwords and jargon.
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
From laptop stickers to an on-campus campout, the device-maker is finding ways to inspire a sense of community.
Have them tell you stories that start with, ‘You wouldn’t believe what happened to me today.’
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.