BEST OF 2011: 5 types of PR agencies to avoid
Ever meet the agency that says, ‘Of course, I can get your op-ed in the Times’? Better steer clear of that one—and these four other firms.
Ever meet the agency that says, ‘Of course, I can get your op-ed in the Times’? Better steer clear of that one—and these four other firms.
Feeling uninspired or perhaps unsure why you want to join the profession? A PR pro weighs in on what people in the industry do and why it matters.
Ever meet the agency that says, ‘Of course, I can get your op-ed in the Times’? Better steer clear of that one—and these four other firms.
Opinion page editors explain how to grab their attention and improve the odds of landing in this popular section of the newspaper.
Rosanna M. Fiske, chair and CEO of the Public Relations Society of America, shares new evidence showing that public relations is a must-have component of any C-suite.
Don’t panic; try following these steps to help remedy the situation.
The president once hailed as this generation’s Great Communicator takes a beating in the Times for his failure to tell the public a story.
Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
Feeling uninspired or perhaps unsure why you want to join the profession? A PR pro weighs in on what people in the industry do and why it matters.
Five suggestions for improving this essential component of your career.
The comedian says he’d kill his son for acting gay, prompting an investigation from GLADD. On a brighter (and unrelated) note, The Washington Times has a new top editor.
A blogger at Fast Company comes to the industry’s defense after the venerable Economist goes a little hyperbole happy in a story about public relations.
The CEO of Burson-Marsteller told PR Week the company will redistribute its code of ethics.
A report says the social network hired the PR firm to plant negative stories about Google. A veteran PR pro calls the scenario ‘outrageous.’
Only 14 of B-M’s 2,200 employees are members of the Public Relations Society of America and thereby subject to its code of conduct. Is that a factor?