The network is airing a monthlong series on PR. So, why is its latest installment about ad campaigns that are directed at Asian-American audiences?
GE’s public affairs Twitter account tweeted journalists to redirect the discussion. Spoiler alert: This doesn’t end well for GE.
Scandal rocks prestigious universities after reports surface that professors were involved in a PR scheme on behalf of Muammar Qaddafi.
Ever meet the agency that says, ‘Of course, I can get your op-ed in the Times’? Better steer clear of that one—and these four other firms.
Think your client or boss should pen an opinion piece? Want it to run in one of the nation’s largest newspapers? Check out this video of Carol Stevens, USA Today ’s managing editor of news, sharing tips with PR pros who want to pitch Op-Eds to the paper.
How to maintain your CEO’s privacy—but keep employees informed—if he or she falls ill.
William Safire, former speechwriter to President Nixon, died Sunday. He was 79. “He was a college dropout and proud of it, a public relations go-getter who set up the famous Nixon-Khrushchev ‘kitchen debate’ in Moscow, and a White House wordsmith in the tumultuous era of war in Vietnam,” The New York Times wrote. Before joining the Nixon administration in 1968, Safire started his own PR firm. He also wrote a twice-weekly political column for The Times ‘ op-ed pages, which earned h…
Want to get placement in Seattle’s last newspaper standing? Better be from the Northwest. Ryan Blethen, an editorial page editor at the Seattle Times , told the Cision Navigator blog that he does want to receive press materials from PR firms, except they should come from local firms. He feels their pitches are more relevant to the Seattle Times op-ed readers. “It’s better when pitches are written by people in the Northwest and have a connection here,” he said. “We get bombar…
The 44th president offers 16 lessons in framing a message.
You know the ongoing boycott of Whole Foods, due to CEO John Mackey’s op-ed in The Wall Street Journal that said (among other things) that healthcare is not an intrinsic right of all Americans. Well, it might be a PR nightmare, but it hasn’t affected Whole Foods’ stock price. The Money Game blog reported Sunday that investors have pushed Whole Foods stock towards its 52-week high. (Although the specialty grocer’s stock price was off a bit Monday.)
Our Ragan columnist can easily find grammar mistakes in even the most reputable newspapers. Can you?
Classic rules for letter-writing still apply, but social media adds new twists.
Changing rules for landing in the opinion pages.
Seems everyone and their grandmother is freaking out about privacy concerns related to Facebook’s information-sharing policies. Apparently the noise has become loud enough to move Mark Zuckerberg to action. In an op-ed in The Washington Post, he writes: “You have control over how your information is shared. We do not share your personal information with people or services you don’t want. We do not give advertisers access to your personal information. We do not and never will sell any of your …
It’s a buzz term, “24 hour news cycle.” What does it mean—that the news never stops? Maybe. But Slate.com ’s media critic Jack Shafer has a different view. To him, “24 hour news cycle” refers to three phases of news. “Overnight, newspapers launch the news,” Shafer wrote. “They publish stories clarifying the events of yesterday; they break their own investigative stories; they print zeitgeist-defining feature articles and op-eds.” The morning bri…
