Don’t panic: 3 ways to prepare for a crisis
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
Analysts say CEO Heather Bresch’s congressional testimony ‘low-balled’ profits by 40 percent. Congress set a Friday deadline for her to update the figures on the controversial pricing.
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
Anticipating and resolving response shortfalls can be the difference between averting or weathering a disaster and drowning in it. Candid analyses are essential—before the storm hits.
The tennis star shocked fans and the press when she revealed she had unwittingly taken a proscribed drug. How she handled the scrutiny is something all PR pros should note. Here are a few takeaways.
Attorneys for hundreds of residents with contaminated drinking water have filed suit against Michigan’s governor. Social media users weigh in on the state’s juxtaposing marketing strategy.
Brand managers who excel under the pressure of handling a crisis are often looked upon as models in the industry. One PR pro offers crisis takeaways from the beloved cereal brand.
High-profile employee exists can hurt an organization’s reputation, especially if the employee doesn’t go quietly. A recent situation questions the gaming giant’s intentions.
Communicators might not be dealing with Zika and Ebola in this very moment. Still, there’s plenty to learn about how to manage a crisis from our top-notch health care experts.
This summer we could see a spike in Zika—reminding organizations to upgrade their crisis plans, whether or not they’re in health care. Here are tactics for doing just that.
Minimizing the damage after an organization faces a firestorm is crucial to repairing a brand’s image. These mistakes can make for a bigger cleanup.
The lead-laden water that has poisoned city residents dominated Gov. Snyder’s State of the State address Tuesday, but it’s been a busy 24 hours. Here’s a breakdown of what’s happened.
As backlash grows, some celebrities are skipping this year’s Academy Awards due to the lack of recognizing black actors and filmmakers. Here’s what you can take away.
The PR maelstrom includes accusations at all levels of government—including the EPA. On the eve of his State of the State Address, Gov. Rick Snyder says he’ll stay on and fix things.
Though online fires are common, PR and marketing pros can quell the flames with the following tips.